70% of women experience chronic pain but very few feel like their pain is taken seriously. Not enough people are talking about this obvious pain bias. Advil is asking women to share their personal stories and submit their photos so that pain bias can no longer be ignored.
ACTIVATION
END PAIN BIAS
Times Square takeover with live story monitor.
Submitted stories and photos will be posted in Times Square, leading you to a mosaic exhibit where stories can be heard via headset.
SOCIAL
TRAIN TUNNEL BILLBOARDS
