GET LOW #2
By 2030, colon cancer could become the leading cause of cancer deaths, yet many still aren’t getting screened.
So, we teamed up with Lil Jon to remix his crunk classic and spark a viral conversation about Cologuard. With a WTF-heavy, laugh-out-loud campaign, we made the message clear: catching colon cancer early is crucial and all you gotta do is get low.
Our teaser before the big drop! My shining moment was directing Jon to “look from the window, to the wall”.
SOCIAL
ACTIVATION
Partnering with the Atlanta Falcons, we helped turn tailgating into a colon health party—complete with golden “Little Johns,” a 360 cam for fans’ GET LOW moves, and a giant inflatable colon. Cologuard reps spun my “Truth or Poop” wheel to educate, while Lil Jon crowned dance-off champions in a Get Low Dance Off.
We made in-stadium signage for the Falcons game and Jon performed with the Ying Yang Twins! Nostalgia heaven.
OLVS
We also knew that there were a lot of folks with Cologuard kits at home collecting dust on their bathroom shelves. So we had Jon yell at them through a series of motivational videos…
For shits n gigs, we also made a hyper nostalgic spoof of the classic Pop Up Video